Yoseido’s desire for complete skin care stems from the Japanese idea of perfect hospitality. A social cosmetics brand, they pick the most nourishing ingredients not just for the skin but for a sustainable environment. Taking the lead on innovative skincare that coexists with a deep respect for nature.
The foundation of nurturing skincare is found in White Birch Tree sap. Called the Mother Tree because of its revitalizing properties, its extracts contain rich amounts of minerals and amino acids that have been harvested for over 1000 years.